Greenwood Publishing Group Selects Ingram Digital`s SM CoreSource TM

Released on: April 15, 2008, 10:45 am

Press Release Author: Ingram Digital Group

Industry:

Press Release Summary: Today, Ingram Digital announced that Greenwood Publishing
Group, one of the world's leading publishers of reference titles, academic and
general interest books, has signed an agreement to implement Ingram's CoreSource
platform for digital asset management and distribution services.

Press Release Body:



FOR IMMEDIATE RELEASE
Contacts
Mariana McCulley (919) 459-6455
Laura Mullen (203) 226-3571

April 15, 2008

Greenwood Publishing Group Selects Ingram Digital's SM CoreSource TM
Ingram Digital's Content Solutions will provide digital asset hosting and
syndication services

London Book Fair - Ingram Digital, an Ingram Content company, announced today that
Greenwood Publishing Group, one of the world\'s leading publishers of reference
titles, academic and general interest books, has signed an agreement for digital
asset management and distribution services.

Under the terms of the agreement, Greenwood will use the CoreSource platform to
ensure that all newly-published titles are immediately available for the digital
supply chain and for marketing and promotional purposes to help drive the sale of
Greenwood's digital assets through its trade and specialty sales channels.

Greenwood will use CoreSource to store, manage and repurpose Greenwood's digital
content, metadata and promotional materials. In addition, Greenwood will be able to
effectively syndicate this content to all of its business partners. This can
include the capability for mass distribution of individual titles as well as custom
content creation. Title promotion will come from using the full suite of Search and
Discover solutions that CoreSource powers, which enables publishers or third parties
to offer see inside the book and find inside the book features to customers. This
platform provides full-text discoverability, helping drive print sales and long tail
revenue opportunities. The Search and Discover service includes a state of the art
widget that enables the placement of content on social networking sites, blogs, and
author's websites, giving the Publisher the tools to develop exciting viral
marketing strategies.

"Partnering with Ingram Digital has given us an efficient way to disseminate our
e-books, work with all the book search and discovery partners, and maximize exposure
and sales of our digital content" said Ron Maas, Vice President at Greenwood
Publishing Group. "We look forward to using the CoreSource system and building out
our relationship."

"We are very excited to be facilitating the digital strategy for Greenwood
Publishing Group," said such Tyler Ruse, Vice President and General Manager of
Content Solutions. "CoreSource enables Greenwood to leverage Ingram's years of
experience in content distribution, and its modular design means that it can develop
with them as they expand their inventory."


ABOUT GREENWOOD PUBLISHING GROUP
The Greenwood Publishing Group is one of the world\'s leading publishers of reference
titles, academic and general interest books, texts, books for librarians and other
professionals, and electronic resources. With over 18,000 titles in print, GPG
publishes some 1,000 books each year, many of which are recognized with annual
awards from Choice, Library Journal, the American Library Association, and other
scholarly and professional organizations.

Greenwood was founded as an academic and educational publisher in 1967, and over the
years the success of our publishing efforts has been reflected in many distinct
imprints. In light of this extraordinary growth, we recently decided we could serve
our authors and readers better by combining the editorial and marketing activities
of these imprints into three major book publishing programs, Greenwood Press for
reference, Praeger Publishers for academic and general-interest nonfiction, and
Libraries Unlimited for professional materials for librarians. For more information,
visit www.greenwood.com

ABOUT INGRAM DIGITAL
Ingram Digital is an Ingram Content company. Together with Ingram Book Group and
Lightning Source Inc., the Ingram Content companies provide a broad range of
physical and digital services to the book industry. Ingram Digital provides
publishers and other content owners with a comprehensive offering of digital content
accession, storage, management and distribution services. Ingram Digital currently
has several solution platforms - including MyiLibrary and VitalSource Technologies -
which serve the institutional and educational markets respectively. In addition,
Ingram Digital also serves the retail market with full eBook and audio book
downloads as well as various search-and-discovery and marketing tools such as
widgets. For more information, visit www.ingramdigital.com

- end -



Web Site: http://www.ingramdigital.com

Contact Details: Mariana McCulley
(919) 459-6455
mariana@largemouthpr.com

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